Boycott start date: May 31, 2023
Who is being boycotted:
Chick-fil-A
Who is boycotting them:
Anti-trans, anti-LGBTQ, and anti-diversity conservatives.
Why are they being boycotted:
Rumors that Chick-fil-A had hired a DEI (Diversity, Equality, and Inclusion) officer at the end of May 2023 sparked a frenzy of posts across social media. A May 31st Instagram post(2) seems to be at the heart of those rumors and claims that Chick-fil-A had turned Marxist. However, according to a USA Today article(1), that DEI post may have existed as early as July 2020.
Regardless of when the DEI post was created, conservatives claiming to be “anti-woke” are calling for the boycott of Chick-fil-A, which has long been the go-to fast food chain for the Christian right since it is a family-owned business who prides itself on adhering to Christian values. One way they do that is to remain closed on Sunday so their employees may worship and take a day of rest(3).
However, conservatives face a dilemma when deciding whether or not to boycott Chick-fil-A. On one hand, they are the stalwart of proclaimed Christian values who promotes and donates to anti-diversity causes. But on the other hand, conservatives now have learned that they employ a DEI officer, which they have derided as “woke mentality”.
Collateral boycotts:
None identified.
References: