Boycott start date: 2023-04-01
Who is being boycotted:
Bud Light
Who is boycotting them:
Anti-trans, anti-LGBTQ, and anti-diversity conservatives. Entertainers such as Travis Tritt and Kid Rock have also voiced outrage.
Why are they being boycotted:
Anti-LGBTQ individuals don’t like that a brand typically associated with masculinity partnered with transgender influencer Dylan Mulvaney. Bud Light sent Mulvaney several cans of beer – some with her image on them – to use in a paid sponsorship and contest where someone could win $15,000 from Bud Light by sending in a creative video of themselves with Bud Light.
This partnership sparked outrage that Bud Light was bending to “woke ideology” and tarnishing a perceived “masculine” brand of beer.
Collateral boycotts:
Bud Light is produced by the Anheuser-Busch parent company. Anheuser-Busch has a long list of beverages as well as other products. Some of those include Bud Light, Budweiser, Kona Big Wave, Michelob, Stella Artois, Estrella Jalisco, Busch Beer, Natural Light, Landshark Lager, Presidente, Hoegaarden, and Shock Top. They also partner with dozens of breweries, who brew and sell their own lines of beverages.
Many of these brands have also been targeted for boycott, although to a lesser degree.
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